Branding
Assets
Logos
Primary logo — dark backgrounds.
Horizontal wordmark — blue field.
Colors
Color Palette
Midnight Navy
Royal Blue
Spotlight Cyan
Ball Drop Gold
Confetti Magenta
Rules
Usage Guidelines
Do
Keep clear space around the logo, use it on deep navy or black, and keep the gold and cyan pairing intact.
Don't
Don't stretch, recolor, outline or place the logo on busy photos without a dark scrim.
Typography
Condensed uppercase display type for headlines, clean sans for body copy.
Asset Requests
Need print-ready or transparent versions of the logo, or high-resolution village and ball-drop stills? Email charlespedota@gmail.com and we'll send the files that fit your format.
Press Kit
Media outlets can find the release, fact sheet, quotes and broadcast credit line on the press page.